Influencer and YouTuber Recommendations
Multiple reviewers explicitly mention purchasing the brush due to YouTuber collaborations and influencer endorsements, indicating strong social media-driven demand in Korean and Japanese markets.
Product Bundling and Gifting
Several consumers initially received the brush as a complimentary gift with foundation purchases and were so impressed they subsequently purchased it as a standalone product.
Compatibility with Espoir Be Glow Foundation
Numerous reviews cite purchasing the brush specifically because it works exceptionally well with Espoir's Be Glow liquid foundation, suggesting cross-product marketing effectiveness.
Replacement and Repurchase Need
Users report buying the brush to replace old, worn brushes that were shedding, indicating established repeat purchase behavior among foundation users.
Beginner-Friendly Reputation
Some consumers chose this product because it was recommended as easy to use for foundation application beginners.