Influencer & Social Media Recommendations
Multiple reviews mention purchasing based on YouTube videos, TikTok content, and brand recommendations from friends and family who praised results.
Reputation for Gentle Efficacy
Consumers specifically sought this product for its reported ability to soothe sensitive and compromised skin without causing irritation during breakouts.
Post-Acne Scar & Mark Treatment
Primary driver was the product's positioning as a dedicated scar and hyperpigmentation treatment, especially for marks left after acne extraction.
Repurchase & Brand Switching
Several loyal customers repurchased after initial satisfaction, with some switching from competing brands (e.g., NOTS ointment) due to superior gentleness or value.