Professional salon recommendation
Multiple buyers explicitly mention learning that Korean makeup artists and salons use this product, driving purchase decisions based on professional credibility.
Seasonal moisturizing needs
Consumers purchase specifically for winter and dry seasons when they find standard moisturizers insufficient; positioned as a heavier alternative to lighter products in the brand's range.
Makeup primer efficacy
Buyers are drawn to using it as a pre-makeup base treatment, attracted by reports that it minimizes pore visibility and improves foundation adhesion.
Price during promotions
Multiple reviews note purchasing during sales and coupon periods, indicating price sensitivity despite premium positioning; consumers view it as justifiable at discounted rates.
Repurchase loyalty
Several reviewers explicitly state repeat purchases, suggesting satisfied customers continue buying despite higher cost.