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4.8
44 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Attractive Price Point
Multiple reviews cite affordability as a primary driver, with customers noting it as good value for money and being motivated by sales. The reasonable pricing combined with perceived quality makes it an impulse-friendly purchase.
Brand Loyalty & Reputation
Several customers mention owning multiple STUDIO17 brushes and actively seeking this product due to positive experiences with other items in the line. Brand familiarity encourages repeat and complementary purchases.
Gift Giving
At least one review explicitly mentions purchasing as a gift, drawn to the affordable price and practical, attractive packaging (includes brush cover), making it suitable for beauty gift sets.
Influencer & Recommendation-Driven
One review references 'Genya recommended it' as a reason for purchase, indicating social influence and content creator endorsements drive awareness among target consumers.
Functional Specificity for Eye Makeup
Consumers bought it specifically to address eye makeup needs such as creating smoky eyes, defining the tear trough (under-eye), and precise shadow application—solving a particular beauty routine gap.
How they use it
Eyeliner Blending & Smudging
The most frequently cited use is blending and loosening eyeliner along the lash line and lower lash line for a softer, smokier effect.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Under-Eye & Tear Trough Definition
Heavy usage for highlighting, shading, and defining the under-eye area and tear trough (aegyosal in Korean beauty terminology), leveraging the small, precise brush size.
Eyeshadow Placement & Layering
Used to apply and blend eyeshadow across multiple lid zones—full lid application, shading/contouring, and precise color placement on the double eyelid area.
Point Color & Accent Work
Employed for detailed, targeted color application on specific zones rather than full-lid coverage, taking advantage of the compact brush head.
Frequent Repurchase & Multi-Unit Stockpiling
Several reviews mention keeping multiple units in rotation or repurchasing immediately, suggesting high consumption rate or use across multiple makeup bags/situations.