Social media and influencer recommendations
Multiple reviews indicate discovery through XHS (Little Red Book), Instagram, TikTok, and Twitter, with consumers purchasing based on viral reputation and peer endorsements rather than prior brand familiarity.
Repurchase loyalty and stock-building behavior
Numerous reviewers describe repeat purchases, bulk buying, and keeping consistent stock, indicating strong product satisfaction and integration into regular skincare routines.
Gentle alternative to harsh pore strips
Consumers explicitly chose this product after negative experiences with traditional adhesive pore strips, valuing the gel-based approach that avoids skin damage and irritation.
Comparative advantage over competitors
Users frequently compare favorably against similar products (ilso, other Korean brands) and report superior blackhead removal despite higher initial wait times.
Seasonal and event-driven purchasing
Summer months and pre-occasion usage (e.g., before important dates) drive purchases, with consumers noting increased sebum production in warm weather and desire for clean appearance before social events.