Value for money and affordable pricing
Multiple reviews highlight purchasing due to steep discounts, affordable per-unit cost, and exceptional quality-to-price ratio. Consumers frequently mention buying multiple units because of the low price point.
Repurchase and brand loyalty to Studio17
Several reviews indicate repeat purchases from this brand and deliberate selection of this brush after positive prior experience with other Studio17 products, suggesting established trust in the brand.
Seeking alternative to puff application
Reviewers report buying this brush as a replacement for traditional puffs or to transition from puff-based powder application for better control and less heavy coverage.
Recommendation and word-of-mouth
A small number of reviews mention purchasing after friend recommendations or store staff suggestions, indicating positive word-of-mouth marketing.
Specific makeup technique needs (contouring, shading)
Some buyers purchased this brush specifically for contouring, shading, or face-shaping applications after research into brush suitability.