Brand loyalty and ingredient reputation
Multiple consumers specifically mentioned buying because they already use and trust The Ordinary brand, and were attracted by the rice lipids and ectoin ingredients featured in the formula.
Influencer and content creator recommendations
At least two reviews cite YouTubers and trusted cosmetics influencers as their purchase driver, indicating strong social proof influence in this market.
New product launch excitement
Several early purchasers bought immediately upon discovering the product was newly available on OliveYoung, suggesting strong new-product-driven demand.
Seasonal/skin-type targeting (summer/oily skin)
Consumers specifically sought this product for summer use and to address oily skin concerns, indicating deliberate purchasing based on formula weight and season.
Large capacity/value perception
The 120ml size was explicitly noted as a positive factor ("capacity of a beast"), with consumers perceiving good value relative to quantity.