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4.5
69 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and community recommendations
Many consumers are repeat buyers of AGE 20's who have used the brand for years or were influenced by positive word-of-mouth from communities and peer recommendations.
YouTuber and influencer endorsements
Several reviews explicitly mention purchasing based on YouTuber recommendations and influencer reviews that highlighted the product's glow and finish quality.
Refill set value and economical pricing
Buyers are attracted to the refill set format which offers better value compared to single cushions, and appreciate promotional discounts and bundle deals.
New packaging redesign appeal
The updated case design makes the product more appealing for public use and addresses previous aesthetic concerns about the dated original packaging.
Hydrating formula for dry skin
Consumers with dry skin specifically sought this product after hearing about its moisturizing balm-type formula through reviews and ratings.
How they use it
Daily foundation routine
Most consumers use this as their everyday foundation, applying it with the included puff for light to medium coverage throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Winter/cold weather preference
Multiple reviewers mention specifically using this product during autumn and winter months when hydration is more critical.
Layering and reapplication
Users report reapplying the product throughout the day without pilling or visible buildup, and some layer it with powder for extended wear.
Combination and oily skin adaptation
Even consumers with combination or oily skin report using it regularly, though some find the formula performs better with setting powder.
Balm-type versus cushion comparison
Consumers note this formula is thicker and requires different application technique than traditional liquid cushion products, requiring more effort to spread evenly.
