Influencer and Professional Recommendation
Multiple consumers purchased after seeing Korean makeup artists or beauty influencers use Piccasso brushes, particularly after watching tutorials on specific brush applications like the #19 brush for highlighting.
Repurchase and Brand Loyalty
Several reviews mention this is a repurchase or replacement product, indicating strong customer retention and trust in the Piccasso brand despite higher pricing.
Value and Price Positioning
Consumers view this set as an affordable entry point into the Piccasso brand compared to other Piccasso lines, with multiple mentions of 'good brushes for the price' and appreciation for discounted sales.
Travel and Portability
The compact, shorter brush design and complete set format appeal to consumers who need travel-friendly makeup tools that don't sacrifice quality.
Makeup Education and Routine Upgrading
Some purchases are tied to makeup lessons or cosmetics routine overhauls, suggesting professionals and serious hobbyists are core buyers.