Design and Aesthetics
Consumers were attracted to the coral blue color and overall visual design, with multiple reviews noting they receive compliments and choose it as a gift-worthy item because of its attractive appearance.
Premium Brush Replacement
Users switched from expensive brands (Aveda, 20,000+ won brushes) seeking better value and easier maintenance while maintaining performance quality.
Specific Hair Type Solution
Customers with long, fine, and severely tangled hair purchased it specifically for its gentleness and detangling capability without causing breakage.
Convenience and Availability
Fast delivery through oliveyoung marketplace made purchasing convenient, with reviews highlighting on-time arrival as a purchase facilitator.