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4.9
29 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Gentle formula reputation
Consumers bought this product specifically for its mild, non-irritating formula that is safe for sensitive skin. Multiple reviews mention selecting it because it is gentle and doesn't strip or dry out the skin.
Promotional pricing and bundles
Several buyers were attracted by 1+1 sales and discount events on platforms like Oliveyoung, making the purchase more economical and encouraging repeat buying at lower price points.
Positive review validation
Consumers explicitly mention purchasing after reading other favorable reviews, indicating strong word-of-mouth and review-driven purchase decisions across marketplaces.
Aesthetic packaging appeal
One reviewer stated they bought it initially based on cute packaging alone, and were pleasantly surprised by performance, suggesting packaging design plays a role in purchase consideration.
Repurchase due to efficacy
Multiple reviews indicate consumers who tried it once (sometimes as a gift or sample) then repurchased, confirming satisfaction and repeat-purchase behavior.
How they use it
Morning cleansing routine staple
The majority of reviews specify using this as a morning facial cleanser, suggesting it is positioned and used as a gentle first wash rather than a heavy-duty evening makeup remover.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Makeup removal (light makeup only)
Consumers use it to remove light makeup or non-makeup days, but several notes indicate it is not sufficient for heavy makeup and requires a dedicated makeup remover beforehand.
Second cleanse in double cleansing
Users mention applying it after a makeup remover, following the popular Korean double-cleansing routine (oil cleanser followed by gentle foam cleanser).
Frequent daily use
Reviews indicate daily morning use and some evening use, with one reviewer noting they use it 'all the time' and another considering it a regular staple in their routine.
