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4.9
34 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Visibility
Multiple consumers mention discovering the product through Instagram posts and TikTok, indicating effective social commerce reach driving impulse and considered purchases.
Protein Ingredient Reputation
Buyers are attracted to the protein-capsule technology and protein-absorption claims, particularly those seeking solutions for damaged, bleached, dyed, or permed hair.
Treatment Product Crossover
Several reviewers purchased the shampoo after positive experiences with the companion treatment product, demonstrating successful product bundling strategy.
Repurchase Commitment
Multiple reviews explicitly state second, third, or ongoing repurchases, indicating strong product satisfaction and habitual loyalty despite 500ml bottle size concerns.
Promotional Pricing
Consumers mention buying 'at a good price' and waiting for sales, suggesting price-sensitive purchasing behavior and value perception when discounted.
How they use it
Routine Integration with Treatment
Most heavy users employ the shampoo as part of a multi-step regimen, pairing it with the companion treatment product and sometimes additional masks or powders for enhanced efficacy.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Weekly to Monthly Intensive Use
One reviewer uses it once monthly with a heated cap treatment method, while others integrate it into regular weekly shampooing routines, indicating flexible dosing.
Seasonal Variation
At least one consumer notes the product performs better in winter than summer, suggesting seasonal optimization in routine construction.
Targeted for Damaged Hair Care
Primary users are those with chemically treated hair (bleached, dyed, permed) using it specifically to manage texture and prevent further damage.