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4.7
15 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Previous product satisfaction and brand loyalty
Multiple reviewers mention buying this brush after positive experiences with other TOOLIF products (like their eyeshadow brush), and some are repeat purchasers from Olive Young's online store.
Soft bristle quality reputation
Consumers explicitly searched for this product because of its known excellent hair quality, seeking an upgrade from rough or irritating brushes they previously owned.
Versatile multi-use functionality
Buyers purchased it for highlighter application but appreciated that it works well for blush, shading, contouring, and powder application across different face areas.
Affordable quality at entry-to-mid price tier
At approximately 1000 yen equivalent, reviewers feel the quality-to-price ratio justifies the purchase, though some perceive it as slightly expensive for the category.
How they use it
Primary use for powder-based products on cheekbones
Most reviewers apply highlighter, blush, or powder to the cheek and cheekbone areas, often in larger coverage areas rather than concentrated spots.
Layering without disrupting base makeup
Consumers specifically use this brush to apply highlighter and other products over existing blush and foundation without disturbing the underlying makeup.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Contouring and shading on face perimeter
Users employ the brush for shading the outer parts of the face, creating subtle expressions, and defining the jawline (referred to as 'clown line' application).
Frequent daily use in makeup routine
Reviewers mention using it regularly and frequently in their daily makeup application, particularly during highlighter application steps.