— · Serum
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4.8
146 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Deep promotional discounts and bundle deals
Multiple reviews cite purchasing during brand week sales and special sets, with consumers highlighting exceptional value-for-money pricing as a key trigger. Several buyers mention bulk or backup purchases driven by attractive sale conditions.
Ingredient reputation and dragon's blood extract appeal
Consumers specifically mention interest in the 'Red Booster' variant because of the added dragon's blood extract and its anti-aging properties. The micro-needle (reedle) technology and booster positioning attract skincare enthusiasts seeking advanced treatments.
Influencer and word-of-mouth recommendation
Several reviews explicitly mention TikTok videos, brand popularity, and recommendations from family members or aunts as purchase drivers. The product's strong online reputation encourages trial purchases.
Repurchase and brand loyalty
Multiple consumers confirm this is a repeat purchase, stating they are 'on their 3rd bottle' or 'definitely repurchasing.' Loyalty to the VT product line overall drives continued sales.
Gift-giving and family use
Consumers report buying for mothers, aunts, and family members as gifts, indicating the product's appeal as a premium skincare gift item across age groups (late 30s to 50+).
How they use it
Primarily evening/night-time application
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The majority of reviews indicate using this as a night-time serum, with some applying it 1–2 times weekly, others using it almost daily. One consumer mentions using a small amount in the evening.
First step in skincare routine to enhance absorption
Multiple consumers use this as the first serum in their routine before moisturisers and other serums, noting that it improves the absorption and efficacy of subsequent products.
Layering with moisturiser and other serums
Consumers typically follow application with night creams, serums, or other moisturisers. Some mention alternating between different Reedle Shot variants (100, 300, 700) on different days.
Morning use for glowing effect (less frequent)
A smaller group reports morning use on days without heavy sun exposure, noting the product leaves a visible glow and red hue that fades after application.
Alternative uses beyond facial application
One consumer mentions using it on the scalp overnight to help with blood flow, suggesting potential multi-use applications beyond standard facial skincare.
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