— · Hair care
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4.7
31 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Health Consciousness
Many consumers chose this product specifically for its black bean ingredients and perceived health benefits, with several mentioning concerns about hair loss, scalp health, and protein supplementation. Pregnant women were particularly drawn to the gentle, chemical-conscious formulation as a safer alternative during pregnancy.
Oily Hair Solution
Multiple reviews highlight that consumers purchased it specifically to address oily scalp and hair, with the product earning recognition as an effective oil-control shampoo that doesn't leave hair stiff or dry.
Brand Reputation & Influencer/Social Proof
Consumers repeatedly mention buying after seeing positive reviews on YouTube, social media, and marketplace ratings, indicating strong word-of-mouth and influencer-driven demand for the CHUNGMIJUNG brand.
Comparison with Product Line
Some consumers purchased after trying other CHUNGMIJUNG products (notably the kelp shampoo line) and wanted to compare or switch based on their hair type, showing brand loyalty and product exploration behavior.
Promotional Pricing & Sales Events
Several reviewers explicitly mention purchasing during sales events or at promotional prices, suggesting price sensitivity and deal-seeking behavior among international buyers.
How they use it
Daily/Routine Cleansing Step
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers describe using it as their regular shampoo in daily hair care routines, with multiple reviewers noting it as a consistent, go-to product they repurchase and use continuously.
Seasonal Preference (Summer/Fresh Weather)
At least two reviews mention using it during summer specifically for its fresh, cooling sensation and clean feel, suggesting seasonal adaptation of product use.
Targeted Use for Oily Scalp
Consumers with oily hair types report using it specifically to manage scalp oil production while maintaining hair softness, indicating targeted application for scalp control rather than full-length treatment.
Combination with Other Shampoos
Some reviewers mention alternating between this black grain line and CHUNGMIJUNG's kelp line depending on hair needs (oil control vs. moisture), suggesting consumers use multiple products from the line.
