— · Moisturizer
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4.6
75 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Gentle Retinol Alternative
Many consumers specifically chose this product as a beginner-friendly retinol derivative to avoid irritation they had experienced with stronger retinol products. Reviews emphasize it as an ideal entry point for those cautious about retinoids.
Influencer & Social Recommendations
Multiple reviews mention Instagram influencers, YouTubers, and social media personalities recommending the product, indicating strong digital marketing reach and influencer-driven discovery.
Repurchase Loyalty
Numerous reviews explicitly state this is a repurchase (3rd, 4th time buying), demonstrating strong product satisfaction and repeat purchase behavior despite premium pricing.
Targeted Anti-Aging Concern
Consumers purchased specifically for neck wrinkles, fine lines, and under-eye care, attracted by the retinol ingredient's anti-aging reputation and the product's dual-area application design.
Price Promotion & Sales
Several reviewers mention buying during Olive Young sales or promotions, suggesting price sensitivity exists and promotional activity drives purchase decisions.
How they use it
Final Step in Skincare Routine
Consumers apply this as the last step after other skincare products, often mixing it with moisturizing creams or lotions to customize the strength.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Eye & Neck Focus
Primary application areas are under-eye zone and neck region, though some users apply it across the face as an alternative to traditional eye cream.
Night-Time Application
Most reviews indicate nighttime use, with some users applying small amounts (described as 'little by little') to extend product longevity given the premium price.
Frequency Varies by Skin Sensitivity
Usage ranges from daily application for tolerant skin to diluted or less frequent application for sensitive skin types, with some consumers gradually introducing the product to allow adaptation.
Minimal Amount Usage
Many mention using very small quantities due to the product's consistency and price, with some noting the 20g size lasts a long time when applied sparingly.
