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4.6
14 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Glutathione Appeal
Consumers cite positive word-of-mouth (口コミ) about the product and the prestige of the glutathione ingredient, making it a priority purchase and gift choice.
Price & Sale Accessibility
Multiple reviewers mention purchasing at favorable prices and during sales, indicating price sensitivity and promotional effectiveness drive acquisition.
Brand Loyalty & AIDA Product Line
Existing AIDA product users repurchase this cleanser based on satisfaction with the brand's other offerings, demonstrating strong brand equity.
Influencer & Social Buzz
One reviewer notes high anticipation ('most anticipated product I bought at this sale'), suggesting social media and influencer visibility influence purchasing decisions.
How they use it
Daily Makeup Removal Routine
Consumers integrate this as a primary cleansing step for daily makeup removal, particularly for mascara and full-face makeup, indicating it serves as a first or primary cleanser.
Gentle Eye & Sensitive Area Cleansing
Users specifically note using it around the eye area without irritation and for removing eye makeup, suggesting application to delicate zones as part of routine.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Light Sunscreen Cleansing
Reviewers mention using it for days with light sun protection application only, implying flexible usage based on makeup heaviness.
