Cute Limited-Edition Packaging
The majority of reviews explicitly mention purchasing for the Maltese-themed design and packaging appeal. Many buyers describe themselves as making 'packaging purchases' (パケ買い) and note the limited collaboration edition increases perceived value.
Travel and Portability Needs
Consumers frequently cite needing a compact brush set for travel, vacation, and on-the-go touch-ups. The included pouch and case make it specifically attractive for portable use.
Repurchase and Word-of-Mouth
Several reviews mention repeat purchases and satisfaction leading to recommendations. One reviewer stated they have repurchased 'many times' and find it cheap with good product performance.
Gift-Giving Occasion
Multiple reviews reference buying for daughters, friends, or as gifts, suggesting strong appeal as a present due to the cute design and functional utility.
Beginner-Friendly and Inclusive
Some reviewers note it serves as a good starter pack for beginners or those not primarily focused on makeup, lowering the barrier to purchase.