Upgrade from smaller size or previous product failure
Many customers purchased the larger King Paddle after using smaller EYECANDY brushes for years or experiencing handle deterioration with other models, indicating strong brand loyalty and product complementarity.
Gift for family members
Several reviews mention purchasing specifically as gifts for mothers or family members after hearing positive feedback about scalp comfort and ease of use.
Repurchase due to long-term satisfaction
Multiple reviews indicate this is a repeat purchase after years of use, with customers explicitly stating they have been loyal to the brand for 10+ years.
Sale/promotional pricing
At least one review mentions purchasing specifically because the product was on sale, suggesting price sensitivity among some consumer segments.
Recommendation from others' experience
Consumers cited hearing that the brush was 'cool to the scalp' and 'easy to comb' from other users before purchasing.