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4.8
23 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Social media virality and influencer endorsements
Multiple reviews cite discovering the product on TikTok, seeing idols using it, and YouTuber recommendations as key drivers for purchase decisions.
Primer and base reputation
Consumers specifically sought this product as a makeup primer or base, with high expectations around its ability to improve makeup longevity and finish.
Promotional pricing
Several buyers mentioned purchasing at discounted prices (50% off, lower than original MSRP), which incentivized trial and repurchase.
Brand trust and product concept
One reviewer noted appreciation for CLIO's makeup-adjacent skincare concept, viewing it as a unique offering from a trusted cosmetics brand.
How they use it
Makeup primer and base preparation
The dominant usage pattern is applying the essence as a primer before makeup foundation to improve application and longevity.
Quick absorption routine step
Reviewers recommend allowing 5 minutes for absorption before applying makeup, incorporating it into a brief pre-makeup skincare step.
Seasonal variation
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multiple consumers note using it primarily in summer or warmer months, with concerns about insufficient hydration for winter use on dry skin.
Layering under makeup and skincare
Some use it as a hydrating layer between toner/lotion and makeup, or as a substitute for traditional lotion in lighter routines.
Sensitive skin tolerance
At least one reviewer confirmed quick absorption and suitability for sensitive skin without irritation.