Brand loyalty and repurchase
Large numbers of reviewers explicitly state this is their 2nd, 3rd, or even repeated repurchase, and many say they trust Torriden's other Cellmazing/Dive-In products enough to buy this one sight-unseen.
Firming/anti-aging claims
Many buyers purchased hoping for pore-tightening, lifting, or wrinkle-reduction effects, often citing marketing claims like 'botox in a tube' or targeting neck and eye wrinkles.
Influencer and word-of-mouth recommendation
Several reviewers mention buying after seeing K-pop idols, YouTubers, Instagram ads, or friends/family recommend the product.
Gifting
A notable share of purchases were made as gifts for mothers, friends, roommates, or boyfriends' parents, often praised as thoughtful skincare gifts.
Value and promotions
Buyers frequently cite good pricing during sales, the bundled mini 20mL size, and better price than buying in their home country (especially Japan) as reasons to buy or rebuy.