Halo effect from toner pad line
Many buyers purchased the mask after loving SKINFOOD's Carrot Carotene toner pads, treating this as a natural line extension to try.
Reputation for soothing/calming effect
Reviewers repeatedly cite the mask's known ability to calm redness, sunburn, and irritated skin as their main reason for buying, especially as an 'SOS' item.
Value bundle (7+3 bonus sheets)
The extra 3 free sheets and frequent sales/discounts are frequently mentioned as a reason for purchasing or stocking up in bulk.
Repeat purchase / brand loyalty
A very large share of reviews explicitly state this is a 2nd, 3rd, or repeated repurchase, indicating strong retention once tried.
Word of mouth / influencer and salon recommendation
Several reviewers mention buying because an influencer, esthetician, or friend recommended it, or because of high ratings on platforms like Hwahae.