Promotional pricing and bundle deals
Multiple reviewers explicitly mention purchasing during 1+1 promotions, discount events, and sales, indicating price sensitivity and reliance on promotional mechanics to drive purchase decisions.
Repeat purchase and brand loyalty
Several reviews indicate existing users repurchasing the product ('I buy it again every time'), suggesting satisfaction-driven loyalty and established use in regular routines.
Ingredient reputation (vegan/gentle formula)
Consumers cite the vegan formulation and gentle properties as purchase motivators, with specific mention of trying the new vegan variant, reflecting growing consumer interest in clean beauty attributes.
Product configuration and value perception
Reviewers highlight satisfaction with the product set configuration ('the configuration was good'), suggesting bundled offerings or variety packs appeal to consumers.