Premium Brand Reputation & Ingredient Trust
Consumers purchased this product because of SUM37's established luxury positioning and the appeal of matcha as a skincare ingredient, with several mentions of buying for its perceived effectiveness with pores and skin texture improvement.
Influencer & Social Recommendation
At least one reviewer explicitly stated they bought it because it was 'recommended,' indicating word-of-mouth and social platform influence drive purchase decisions for this product.
Gift & Self-Care Purchase
One reviewer mentioned buying it as a 'luxurious' gift item, suggesting consumers perceive this mask pack as a premium self-care or gifting product suitable for special occasions.
Targeted Pore & Sebum Concerns
Multiple consumers specifically sought this product to address pore visibility and excess sebum, indicating strong marketing resonance around these core benefits.