Gift-giving
Multiple reviewers purchased the product as gifts for family members (brothers, boyfriends, husbands, sons), indicating social appeal and gifting appeal in Korean cosmetics culture.
Product discontinuation/replacement
One user explicitly stated they purchased it because their father's previous wax brand was discontinued, suggesting brand loyalty switching and need for reliable alternatives.
Sale/price promotion
At least one buyer was incentivized by promotional pricing, indicating price sensitivity among cost-conscious consumers.
Personal hair care need
Several users purchased to address untidy hair after cutting or for general daily styling needs, reflecting practical grooming applications.
Styling essentials
One reviewer described the product as 'essential when styling,' suggesting established reputation among regular hairstyling users.