Repurchase / brand loyalty
An extremely high number of reviewers explicitly state this is their 2nd, 3rd, 5th, or many-times repeat purchase, often stockpiling during sales or coupon events.
Value of the double pack / large size
Buyers repeatedly cite the 600ml x 2 format as excellent value compared to smaller bottles or competing brands, making it cost-effective for whole-family use.
Ingredient reputation and dermatological need
Consumers with eczema, atopic dermatitis, or highly sensitive skin bought it specifically for its ceramide content and gentle, fragrance-free formulation, often after being recommended by dermatologists, friends, or online communities.
Word-of-mouth and influencer recommendation
Several reviewers mention purchasing after a friend, family member, or influencer recommended it, and many say they now recommend it onward to others.
Gift-giving
Reviewers purchased it as gifts for newborn grandchildren, elderly parents, or friends, citing its gentleness as suitable for very young or very old skin.