— · Hair care
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4.6
93 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand trust and reputation
Multiple reviewers purchased based on The Ordinary's established brand credibility and the positive social proof from online reviews, with several mentioning dermatologist recommendations.
Hair loss and density concerns
Primary purchase driver is addressing hair shedding and thinning; consumers seek solutions for noticeable hair fall during washing and desire visibly fuller, denser hair.
Ingredient transparency
Consumers specifically sought products without harsh chemicals like alcohol, menthol, or irritants; peptide-based formulations and clean ingredient lists attracted ingredient-conscious buyers.
Repurchase loyalty
Multiple second and third purchases indicate strong repeat buying behavior, suggesting initial satisfaction despite modest or slow-to-manifest results.
Price sensitivity and value seeking
Despite complaints about cost, several buyers found the product at reasonable pricing or purchased because they deemed the quality justified the investment.
How they use it
Post-shower scalp application
Majority apply the serum directly to scalp after hair washing using the dropper, focusing on crown and parting areas where thinning is most visible.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily consistent use required
Reviewers emphasize that results require daily application without skipping; many note that efficacy only becomes apparent after 2-3 months of continuous use.
Evening-only application preference
Some consumers restrict use to evenings only because the serum can leave hair feeling slightly dirty or weighed down if applied before daytime styling.
Careful application to scalp, avoiding hair strands
Users report best results when serum contacts scalp directly rather than hair length, as contact with hair can create unwanted greasiness or residue on fine hair types.
Minimal quantity per application
The dropper-based delivery encourages conservative application; reviewers mention using just drops at a time, which contributes to perceived bottle depletion speed.
