Hair volume and lifting claims
Consumers were attracted by the product's primary advertised benefit of volumizing thin hair and lifting at the roots. Multiple reviews mention purchasing specifically because they heard it was ranked highly or recommended for hair volume issues.
Hair loss reduction reputation
Several buyers purchased the product after learning it contained functional ingredients for hair loss prevention, viewing it as a dual-benefit product for both volume and scalp health.
Influencer and peer recommendations
Reviews mention Korean friends with great hair recommending the product, colleagues suggesting it at work, and consumers buying based on high site rankings and word-of-mouth reputation.
Gift-giving for family members
At least two reviews indicate the product was purchased as a gift for mothers or husbands experiencing hair thinning concerns, suggesting gifting is a meaningful purchase driver.
Large volume/value for money
The 475ml size and bundle/set options (often with free gifts) attracted budget-conscious consumers who appreciate quantity and perceived value despite moderate pricing concerns.