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4.6
27 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Convenient at-home alternative to salon
Multiple reviewers bought this specifically to avoid frequent salon visits for maintenance perms, citing time and cost savings for busy lifestyles or husbands who need regular touch-ups.
Gift for male partners/family members
A significant portion of purchases were gifts for boyfriends, husbands, and brothers, suggesting strong appeal as a practical grooming product for male recipients.
Ease-of-use design and button applicator
The button-down mechanism is explicitly cited as a purchase driver, with consumers drawn to the simplified application process that enables solo self-application without professional assistance.
Repurchase loyalty
Multiple reviewers note this is a repeat purchase item they buy every visit to Olive Young, indicating strong satisfaction-driven repurchasing behavior.
Mild scent compared to alternatives
Some purchasers specifically chose this product believing it has a weaker chemical odor than competing down perm products, though this claim is disputed in some reviews.
How they use it
Self-application for home maintenance perms
Most reviewers apply the product themselves at home rather than visiting salons, using it for regular maintenance of existing perms or to manage specific hair areas.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Targeted application on problem areas
Common application targets include hair around ears, sideburns, floating/flyaway hair, and hairline areas rather than full-head treatment.
Quick processing with short development time
Reviewers note the product requires minimal wait time and can be used on busy days, suggesting fast-acting formulation suitable for touch-up treatments.
Repeat application for stronger results
Some users report applying the product multiple times in succession to achieve desired curl retention, though this practice is associated with potential hair damage.