— · Hair care
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4.8
21 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Price and Promotions
Consumers frequently cite attractive pricing on discount platforms (especially Olive Young sales) as a key driver for purchase. The affordable price point during promotions removes purchase barriers for repeat buying.
Damaged Hair Repair Reputation
Multiple buyers specifically purchased the product targeting damaged or dry hair issues, attracted by its marketed protein formula and moisturizing claims.
Brand Loyalty and Repurchase
Several reviews indicate customers returning to this product after trying alternatives, suggesting strong brand trust and efficacy-driven repurchase behavior.
Staff Recommendation
At least one customer mentions purchasing based on in-store staff recommendation at Olive Young, indicating retailer staff plays a role in driving sales.
How they use it
No-Rinse Leave-In Daily Use
Multiple consumers explicitly note using this as a no-wash treatment (노워시) to avoid the inconvenience of rinsing, integrating it into simplified daily routines.
Pre-Drying Application
Customers apply the product before blow-drying, allowing the heat to set the treatment and optimize the lightweight final texture.
Damaged Hair Focus
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users target application to damaged sections and ends rather than scalp, with mentions of using it on short to medium-length hair.
Consistent Long-Term Use
Review language suggests daily or regular application as part of hair maintenance routines, with no seasonal variation mentioned.
