— · Serum
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4.7
344 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/TikTok recommendation
Multiple reviewers explicitly say they bought it after seeing it recommended on TikTok or by influencers, driving trial among first-time buyers.
Brand/ingredient reputation
Many customers already used Isntree's toner or BHA and purchased the serum to complete the 'series', trusting the brand's low-molecular hyaluronic acid formulation.
Comparison shopping vs. Torriden/The Ordinary
A large number of reviewers bought it specifically to compare against or as an alternative to Torriden Dive-In or The Ordinary HA, often citing better price or lighter texture.
Repurchase loyalty
Numerous reviewers mention buying their 2nd, 3rd, or 4th bottle, citing consistent results and fear of running out as key repurchase drivers.
Promotions and value pricing
Several buyers mention purchasing during sales, promotions, or 1+1 deals, and note the large 50mL size offers good value for the price.
How they use it
Layered with Isntree toner
Very commonly used alongside the Isntree Hyaluronic Acid toner as part of a matching hydration routine, applied before or after depending on preference.
AM and PM use
Skin concerns raised — and how the product addressed them
✓Most reviewers with dry or dehydrated skin report the serum provides noticeable hydration and plumping, though a subset with very dry skin feel it's insufficient alone.
✓The majority of sensitive-skin users, including those with rosacea, report no irritation and find it soothing, though a small number experienced mild irritation or breakouts.
✓Reviewers with oily or combination skin consistently praise the watery, non-greasy texture as ideal for hydrating without adding excess oil.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers use it both morning and night, often as an early/basic hydrating step before moisturizer or makeup.
Used to buffer actives
Some pair it with azelaic acid, BHA, or other drying actives to counteract dryness and irritation from stronger treatments.
Seasonal preference for summer/oily skin
Many describe it as ideal for summer or humid climates and for oily/combination skin due to its watery, non-greasy finish.
Used as an essence/first-hydration or booster step
Several buyers use it as an introductory hydration layer or mix it with vitamin C or sheet masks to boost penetration.
✓Several users specifically noted reduced appearance of fine lines and smoother, plumper skin texture after weeks of use, attributing it to better hydration rather than dehydration lines.
✓Mixed results: some acne-prone users report the serum is non-comedogenic and soothing for acne, while others experienced new breakouts after use.
Concerns and outcomes summarized from reviews; percentages are approximate.
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