— · Serum
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4.7
93 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Brand Reputation
Multiple reviews mention purchasing based on Korean influencer recommendations and prior positive experiences with other Abib products, particularly the brand's masks and skincare line.
Sensitive Skin Suitability
Consumers specifically sought this serum because it is marketed as gentle and non-irritating, with several buyers explicitly stating they wanted a brightening product that would not aggravate acne-prone or sensitive skin.
Ingredient Trust (Glutathione)
The glutathione and vitamin content is mentioned as a key purchase driver, with consumers attracted to the product's active whitening and antioxidant ingredients.
Repurchase and Loyalty
Multiple reviews indicate repeat purchases, with customers stating they have bought the product again after initial positive results, demonstrating strong product satisfaction and loyalty.
Promotional Pricing
Several reviews mention purchasing during sales or discounts, indicating price sensitivity among buyers and the effectiveness of promotional campaigns in driving sales.
How they use it
Daily Morning and Evening Routine
Most consumers integrate this serum into both morning and evening routines as a standard step, typically before moisturizers and SPF, using it consistently for weeks to months.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with Other Products
Users commonly layer this serum with hydrating serums, vitamin C products, moisturizers, and patches to enhance results, with some noting better brightening effects when combined with vitamin C or hydrating steps.
Frequent Application for Intensive Results
Some consumers apply the product multiple times daily or leave it on for extended periods (3+ hours) as a treatment to accelerate skin brightening and dark spot fading.
Seasonal and Targeted Use
Reviews mention using the serum specifically during summer for radiance boost or applying it primarily to areas with dark spots (cheeks, face) rather than the entire face.
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