Bundle value and sales pricing
Consumers frequently mention purchasing the set during sales or promotional events, attracted by the combination of eye cream and serum at discounted prices. The inclusion of a smaller travel-size serum is cited as adding appeal.
Brand loyalty and portfolio expansion
Many buyers are existing Centellian24 users who purchased this eye cream after success with other products (e.g., Time Reverse Cream, serums, facial creams) from the same brand, seeking to complete their skincare routine.
Gift-giving for mature skin concerns
Multiple reviews mention purchasing as gifts for mothers or family members concerned with eye wrinkles and aging signs, suggesting strong appeal for older demographics or gift markets.
Sensitive skin suitability
Consumers with reactive skin specifically chose this product after struggling with irritation from other eye creams, seeking a gentle alternative that does not sting or cause itching.
Influencer and social proof recommendations
Several reviews cite Instagram influencers (e.g., Nana), K-pop endorsements (Tomorrow X Together's Taehyun), and online rankings/rankings as decision drivers, indicating social media marketing effectiveness.