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4.7
242 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase/brand loyalty
Many reviewers state this is their 2nd, 3rd, 5th, or even 10th tube, citing continued satisfaction with color and comfort as their reason to buy again.
Shade collecting
A large share of buyers report owning multiple shades (e.g., 'bought five colors,' 'have most of the warm toned colors') driven by desire to match different looks or personal color types (warm/cool tone).
Non-drying formula reputation for sensitive lips
Several reviewers with lips prone to peeling specifically chose this over other tints because it 'doesn't peel my lips' or 'doesn't dry my lips out,' a known differentiator for the brand.
Influencer/personal-color recommendation
Some buyers mention purchasing after a YouTuber recommendation, Instagram buzz, or a personal color consultation suggesting the shade.
Sale/discount pricing
Numerous Japanese and Korean reviews mention buying during Olive Young sales or with coupons to get a better price, suggesting price sensitivity despite brand loyalty.
How they use it
Daily/everyday wear
Frequently described as a daily go-to lip color for a 'no-makeup makeup' look, often applied alone without other lip products.
Skin concerns raised — and how the product addressed them
✓Most reviewers report the formula keeps lips hydrated and non-drying throughout the day, with several explicitly noting it helps flaky or dry lips look plumper and smoother.
✓Several users with lips prone to peeling say this is one of the few tints that doesn't cause peeling, driving repeat purchases, though a small number still reported irritation or dermatitis.
✓Some reviewers note the stain applies evenly without patchiness, while a few mention needing careful application or a lip base to avoid unevenness or clumping.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering and building color
Users apply multiple coats to intensify color ('one coat vs two coats differ in shade') or blend two shades together for a custom tone.
Reapplication after eating/mask wear
Some note needing to reapply after oily meals, though many highlight it survives eating, drinking, and mask-wearing better than typical tints.
Used as a base under other lip products
A few reviewers apply it as a tint base and layer gloss or lip balm on top for extra hydration or shine, especially in drier seasons.
Personal-color matching
Buyers frequently choose or avoid specific shades based on being warm-toned (yellow-based) or cool-toned (blue-based), showing shade selection is closely tied to Korean personal-color culture.
✓The tint stain itself is praised for lasting through meals and drinking, though the glossy shine on top is frequently reported to fade faster and require reapplication.
✓The formula's buildable, natural finish helps mitigate mismatch complaints somewhat, but many reviewers still had to adjust expectations once applied since actual color often differs from the swatch.
Concerns and outcomes summarized from reviews; percentages are approximate.
