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4.6
147 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Makeup Artist Endorsement
Multiple reviews cite recommendations from popular makeup artists including Won Jong Yo and Na Gyeom, and Korean media personalities like NewJeans' makeup artist. TikTok and YouTube visibility significantly drove purchasing decisions.
Brand Reputation & Line Expansion
Consumers specifically mention purchasing this brush to complete the Fillimilli S line collection after trying other products from the brand, indicating strong brand loyalty and positive prior experiences.
Price & Sales Promotions
Many buyers report purchasing during sales events (Olive Young June sale, Raffle deals offering 40-50% discounts) at $8-12 USD, describing the value as exceptional for the quality level.
Repurchase & Loyalty
Several reviewers explicitly state they repurchased after losing or wearing out their original brush, or expanded their collection, confirming repeat purchase behavior.
Comparison to Premium Alternatives
Reviewers indicate purchasing after comparing to MAC and other high-end foundation brushes, attracted by the promise of similar or superior quality at lower cost.
How they use it
Liquid Foundation Application
Primary use is for applying liquid and BB cream foundations in thin, even layers. Users often apply with this brush first, then blend with a beauty sponge or puff for final blending.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Base Makeup Prep
Commonly used for spreading primer, concealer, and sunscreen before foundation application. Some specifically use it for under-eye concealer and color-correcting bases in sensitive areas.
Powder & Highlight Layering
Reviews mention using for face powder application, shading, and highlight placement. The brush's shape makes it effective for smaller, targeted areas while still covering broad base sections.
Frequency & Routine Integration
Daily use in morning makeup routines, with some noting they use it almost exclusively after trying it. Others use it 2-3 times weekly depending on makeup intensity.
Beginner-Friendly but Skill-Dependent
While praised for ease of use, multiple reviews indicate it requires technique mastery to avoid streaking. Beginners may experience a learning curve compared to sponge applicators.
