Beginner-friendly retinol positioning
Multiple buyers specifically sought this product because they are new to retinol and wanted a gentle entry point; the product's reputation for low irritation and suitability for novices is a key purchase driver.
Brand reputation and discovery
Several consumers mention purchasing based on the KSECRET brand name itself, suggesting the brand has achieved recognition that drives impulse purchases across the product line.
Repurchase and loyalty
At least two reviewers explicitly state they are repeat customers or have purchased multiple items from the series, indicating strong satisfaction and brand trust.
Ingredient appeal (fermented rice and retinol)
The formulation combining retinol liposome with fermented rice appears to attract consumers interested in both modern actives and traditional K-beauty ingredients.