Influencer and social media recommendations
Many buyers cite seeing the product on Instagram, TikTok, or recommended by beauty influencers (e.g., 'nana', 'yuri') as the reason for their first purchase.
Repeat/repurchase loyalty
An unusually high number of reviews are explicit repurchases, with some customers citing having bought 10-20+ boxes over time.
Sale and discount timing
Many consumers wait for Olive Young global sales or coupon events to buy in bulk, citing the regular price as somewhat high.
Ingredient reputation (retinal, bakuchiol, niacinamide)
Buyers are drawn to the vitamin-A (retinal) formulation combined with soothing ingredients, associating it with anti-aging and pore care benefits.
Gifting
Several reviewers purchased extra sets to gift to mothers or friends after personally liking the product.