— · Serum
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4.8
17 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand reputation and online visibility
Multiple reviewers explicitly cite the product's fame and strong internet reviews as primary drivers for purchase, suggesting established market presence and trust.
Targeted solution for dry skin
Consumers specifically purchased this serum seeking a dedicated moisturizing and wrinkle-reduction treatment for dry skin types during seasonal changes, particularly winter.
Set value proposition
Several buyers were attracted to the bundled format with additional eye cream and night cream, perceiving greater value than purchasing individually.
Influencer and word-of-mouth discovery
Reviewers mention buying based on tested products and event promotions, indicating traction through social channels and in-store demonstrations.
Gift purchase
At least one review indicates the product was purchased as a gift, suggesting it has appeal as a premium skincare present.
How they use it
Evening skincare routine application
Multiple reviewers report applying the serum before bedtime as part of their nighttime moisturizing regimen, with frequency ranging from daily to once every two days.
Seasonal winter use
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers specifically highlight using this product during winter months when skin dryness increases, indicating seasonal rotation rather than year-round daily use.
Pre-makeup base layer
One reviewer mentions using it in the morning before makeup application to achieve moisturized, hydrated skin as a foundation for color cosmetics.
Tester trial before commitment
Several consumers report initially trying the product via testers at retail locations (likely Olive Young) before purchasing full sizes.
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