— · Moisturizer
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4.8
77 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand and Ingredient Reputation
Consumers purchased this product because they trust the Shingmulnara brand (Plant Kingdom) and have positive experiences with rice-based skincare products, citing confidence in the ingredient's moisturizing and brightening properties.
Large Volume and Value
The 300mL size at a competitive price point is a major purchase driver, with multiple reviewers emphasizing excellent value for money and the fact that a little product goes a long way.
Repurchase and Recommendation
Many consumers are repeat buyers or were influenced by positive experiences from friends, sisters, or family members who already use the product.
Gentle Formula for Sensitive Skin
Some buyers specifically sought this lotion because they have sensitive skin or have experienced irritation with other products, and this formula is marketed as hypoallergenic and non-irritating.
Versatility for Face and Body
Consumers appreciate that one product can be used across multiple areas (face, body, chest, arms), making it a practical all-in-one solution.
How they use it
Daily Morning and Evening Routine
Most users apply this lotion twice daily as part of their skincare routine, typically after cleansing and toning.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Lightweight Layering Product
Consumers use small amounts due to the product's efficiency, and many layer it under makeup or additional creams as needed for customized hydration.
Body Moisturizer in Humid Climates
Multiple reviewers specifically prefer using it on the body in warm or humid weather because it dries quickly without feeling sticky or heavy.
Suitable for All Seasons
While praised for warm weather use, reviewers also use it year-round on dry skin and note it reduces the need for heavier creams during other seasons.
Replacement for Thicker Moisturizers
Some users report that this lotion's moisturizing power is sufficient that they reduce the frequency of using heavier creams or can skip them entirely.
