— · Toner
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4.9
33 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand and Product Line Reputation
Consumers purchased this toner based on positive experiences with other I'm from products (e.g., Fig and Honey Mask) and the brand's reputation for gentle, effective formulations in the Korean beauty market.
Rice Extract and Ingredient Trust
The rice extract ingredient is a key purchase driver, with consumers specifically attracted to traditional rice water benefits for whitening and deep hydration, often comparing the product favorably to actual rice water skincare.
Influencer and Online Recommendations
Multiple reviews mention purchasing based on recommendations ('rekomendasi poll'), and the product's high visibility and positive reviews on marketplace platforms encourage trial purchases.
Repurchase from Previous Use
Several consumers mention this is a repurchase or that they already owned a previous version, indicating strong retention and loyalty among existing users.
Targeted Skin Concerns
Consumers with dry, flabby, or sensitive skin purchased this product specifically for its moisturizing and gentle properties suitable for daily use without irritation.
How they use it
Immediate Post-Cleanse Application
Multiple reviewers report applying the toner immediately after face washing as the first step in their skincare routine, allowing maximum absorption on clean skin.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Double Layering for Enhanced Hydration
Consumers with dry skin frequently apply the product twice in succession, with the milky formula allowing layering without feeling heavy or occlusive.
Year-Round Use with Seasonal Adjustment
While praised as gentle for summer use, reviewers particularly highlight its essential role in winter routines where its moisturizing strength prevents dryness and tightness.
Morning Routine Staple
Several users mention incorporating this as their everyday morning toner, suggesting it pairs well with daytime skincare and makeup routines.
