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4.7
36 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase loyalty
Multiple reviews explicitly mention this is a repeat purchase, with customers returning to buy several units at once, indicating strong product satisfaction and confidence in formula consistency.
Lighter alternative to curl creams
Consumers specifically chose this serum over traditional cream-based curl products due to concerns about hair breakage and damage, attracted by the essence/serum formulation promise.
Brand and ingredient reputation
Reviewers mention being interested in trying the JENNYHOUSE brand and reference confidence based on positive online reviews before purchasing, suggesting brand recognition in Korean beauty markets.
Post-perm curl maintenance
Many buyers purchased this product specifically to help maintain and prolong perm curls without the heavy residue of traditional curl creams, a key use case identified across reviews.
Price and promotional availability
Several reviews mention purchasing with coupons or during sales events, with customers satisfied by reasonable pricing relative to perceived value.
How they use it
Post-wash, pre-blow-dry application
Multiple reviews describe applying the serum to damp/wet hair before blow-drying, sometimes while twisting hair with fingers for curl formation, indicating it functions as a styling primer.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Post-perm maintenance routine
Consumers regularly apply this after hair washing to maintain and enhance perm curls throughout the day and between salon visits.
Lightweight daily styling product
Reviewers use it as part of regular hair care and styling routines rather than occasional treatments, applied as a finishing or enhancement step.
Frequency and quantity
References to buying in multiples and regular repurchasing suggest daily or near-daily usage, with consumers keeping multiple units on hand.
