Ingredient reputation (LHA, mung bean, keratin care)
Multiple reviews specifically cite the product's exfoliating and pore-care ingredient profile, mentioning LHA and keratin-caring components as decision drivers. Consumers researched the formula before purchasing.
Refill set value proposition
The dual-bottle format (main + 265ml refill) is frequently cited as a strong economic incentive. Customers appreciate the cost savings and extended product lifecycle.
Repurchase and brand loyalty
Numerous reviews confirm repeat purchases and continuous use over months. Consumers switch from competitors (e.g., Laneige hyaluronic exfoliating toner) citing better value and comparable or superior results.
Influencer and word-of-mouth recommendation
Reviews mention hearing the product is 'amazing' and receiving brand recommendations while using related products (e.g., foam cleanser from the same brand).
Suitability for sensitive and acne-prone skin
Some consumers specifically purchase because the toner is marketed as gentle enough for sensitive skin and acne-prone conditions, contrasting with harsher alternatives.