— · Serum
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4.7
342 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation & concentration
Many buyers cite the high 10% niacinamide concentration and 'famous ingredient brand' status as the reason for purchase, often calling it surprisingly cheap for the potency offered.
Word-of-mouth / online reviews
Numerous reviewers say they bought it after seeing reviews online, from friends, or from social media (TikTok/Instagram) hype about The Ordinary.
Repeat purchase / stocking up
A large share of reviews are repurchases (2nd, 3rd, 5th bottle), often bought in bulk or during sales to stock up because it is a routine staple.
Price / sale promotions
Many mention buying during Olive Young Big Sale, Black Friday, or coupon promotions, citing affordability as a key driver.
Gift purchases
Several reviewers bought it for sisters, daughters, or friends, suggesting gifting occasions tied to its recognizable brand and low cost.
How they use it
Daily AM/PM routine step
Most consumers apply it once or twice daily (morning for oil control before makeup, or night as a treatment step) as part of a broader routine.
Layering with other actives
Skin concerns raised — and how the product addressed them
✓Most reviewers report noticeably reduced midday shine and oil production, especially on the T-zone, after consistent use.
✓Long-term users frequently describe visibly tightened or less noticeable pores, though results are gradual over weeks.
✓Many report fading of acne scars/dark spots and fewer new breakouts, though a few say it did not reduce active acne or worsened breakouts initially.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequently combined with retinol, vitamin C, or azelaic acid, though several note this causes pilling ('モロモロ') or needs spacing out to avoid irritation.
Targeted / spot application
Some apply it only to T-zone, nose, chin, or back rather than full face to target localized oiliness or acne.
Reduced frequency for sensitive skin
Sensitive-skin users report cutting back to 2-3 times a week or alternating nights instead of daily use to manage stinging.
Combined with moisturizer/cream
Because the serum is not very hydrating, many follow with a heavier moisturizer or cream to offset dryness or tightness.
✓Reactions are mixed: some sensitive-skin users tolerate it well long-term, while others experience stinging, redness, or burning that leads to reduced use or discontinuation.
✓Several reviewers note brighter, more even-toned skin and reduced dullness with regular application, particularly when paired with vitamin C.
Concerns and outcomes summarized from reviews; percentages are approximate.
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