— · Hair care
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4.8
37 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Scalp health and hair loss concerns
Multiple consumers specifically purchased this product after experiencing hair fall, scalp damage, or dandruff issues, viewing it as a targeted solution for scalp wellness rather than a standard shampoo.
Repeat purchase and stockpiling behavior
Many reviewers emphasize buying it multiple times and stocking up in advance, indicating strong product satisfaction and concern about stock availability.
Influencer and social proof
One reviewer explicitly mentions K-pop artist SKZ Hanjisung using the product, and several note trying it at a friend's house before purchasing, demonstrating peer-to-peer and celebrity recommendation impact.
Ingredient reputation
Consumers cite the brand reputation for scalp care and appreciation of natural-feeling ingredients, with discount promotions on ingredient-focused purchases noted as a buying factor.
Pleasant scent
The distinctive woody/musky scent is a significant attraction, with reviewers describing it as essential oil-like and enjoyable for all-day wear, particularly appealing to consumers seeking sensory product experience.
How they use it
Daily routine use
Multiple reviewers mention using the product every day as part of their regular hair care routine, indicating it functions as a primary shampoo rather than occasional treatment.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Scalp-focused treatment
Some consumers specifically apply it when their scalp condition is poor or during seasons of concern, suggesting targeted use rather than universal application.
Combination with treatments
Reviewers mention pairing the shampoo with ampoule sprays and hair treatments from the same line, indicating it is used within a multi-step Korean beauty regimen.
Usage with specific hair types
Fine hair and weakly textured hair are noted as suitable for this formula; some apply it specifically when addressing oiliness or buildup concerns.
