Brand loyalty and product line expansion
Multiple reviewers mention being long-time LABO-H users who purchased this new product specifically because they trusted the brand's other hair care items and wanted to complete their routine with matching ingredients.
Damage prevention and repair for chemically-treated hair
Consumers with frequent perming and dyeing purchased this to prevent hair brittleness and protect weakened strands; several report testing it in-store before committing to purchase.
Non-silicone formula preference
Reviewers specifically sought a non-silicone essence and purchased because this product explicitly delivers that benefit, often buying it as part of a complete non-silicone hair care set.
Promotional pricing and sales
Multiple reviews note purchasing during sales events (Olive Young sales, clearance pricing) as a key driver, suggesting price sensitivity among this consumer segment.
Influencer and in-store testing
Some consumers mention trying the product at store testers before purchase, indicating in-store trial and positive word-of-mouth drive conversion.