Hair loss / thinning concern
Many reviewers explicitly bought it to address hair loss, thinning, or postpartum/stress-related shedding, often after trying other anti-hair-loss brands like LABO-H or Dr.For Hair.
Brand loyalty / repurchase
A large share of reviews are 2nd, 3rd, or 5th+ repurchases, with customers stating they only trust Ryo for scalp care or buy the whole product line whenever there is a promo.
Scent reputation
Several buyers were drawn in by the herbal/mint-citrus scent reputation, sometimes recalling family members (mothers, in Korea) using older Ryo formulas.
Influencer/word-of-mouth recommendation
A few reviewers cite YouTuber recommendations or seeing good reviews online as the reason for trying the product for the first time.
Set/value bundle appeal
The +100mL special set and travel-size minis were called out as good value and convenient for travel, encouraging first-time trial.