— · Moisturizer
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4.9
47 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Price and Value Proposition
Many consumers were attracted by the low cost and large 100ml size, with several mentioning they purchased during sales or discounts. The perceived cost-to-benefit ratio is a major driver of repeat purchases.
Social Media and Influencer Recommendations
Multiple reviews reference YouTube reviews, TikTok trends (hyal pack trend), and social media recommendations from influencers as reasons for initial purchase consideration.
Brand Trust and Reputation
Consumers mentioned familiarity with Ariul's other products (cleansing sheets) and positive reviews from Korean marketplaces, leading them to try this cream.
Gifting and Personal Recommendations
Several reviews indicate the product was purchased as gifts for daughters and coworkers, suggesting it has strong interpersonal recommendation value.
Repurchase Intent
Multiple customers explicitly state they reordered or plan to reorder, indicating high satisfaction and loyalty driven by consistent performance.
How they use it
Night Routine and Sleep Packs
Numerous reviews mention using the cream as a night moisturizer or sleep pack due to its gentle formula and hydrating properties that work well overnight.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Morning Skincare and Pre-Makeup Application
Consumers use it as a morning moisturizer before makeup application, appreciating that it absorbs well and doesn't cause makeup to slip or roll off.
Layering and Multi-Purpose Use
Some users employ it as a base layer in routines, layering it with serums (mentioned with VT Hyal products) or using it as a lotion alternative on days when lighter hydration is needed.
Seasonal and Skin-Type Variation
While popular year-round, some consumers note it feels slightly heavier in summer for very oily skin types, suggesting use primarily in cooler months or for dry/combination skin.
