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4.9
22 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Celebrity Endorsement
One reviewer explicitly mentioned purchasing after seeing a K-pop celebrity (Seokjin) promote the brand, highlighting the effectiveness of influencer marketing in driving initial purchase decisions.
Repeat Purchase & Brand Loyalty
Multiple reviews indicate repurchase behavior with phrases like 'rebuy for me,' 'buy again,' and 'go back to,' suggesting strong product satisfaction and established customer retention.
Positive Word-of-Mouth & Reviews
At least one consumer stated they 'bought it because the reviews were good,' demonstrating that aggregated positive feedback influences purchase decisions in online marketplaces.
Complementary Product Line Satisfaction
One buyer purchased the oil after positive experience with the treatment product from the same LUCIDO-L line, indicating line-extension cross-selling potential.
Specific Hair Concern Solutions
Consumers with damaged, dyed, or heat-stressed hair sought this product to address split ends, dryness, and moisture loss from styling tools like air wraps and hair dryers.
How they use it
Post-Wash Application
Reviewers apply the oil after shampooing and hair-drying, typically on mid-lengths and ends rather than the scalp, as a daily styling step.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Heat Protection Routine
Users incorporate the oil into hair-drying routines, applying it before blow-drying or heat styling to protect against moisture loss and damage.
Layered Styling Integration
One reviewer mentioned applying the oil in the middle sections when using an air wrap daily, positioning it as a heat-protection layer within multi-step styling routines.
Frequency & Durability
The product shows good longevity in use; consumers report consistent daily application with 90 mL lasting a reasonable duration, supporting regular repurchase cycles.