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4.3
13 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
New product excitement and brand loyalty
Consumers were drawn to purchase due to the product being new and innovative, particularly those already using KAHI or other sunscreen products regularly seeking an alternative format.
Gift-to-repurchase conversion
Multiple reviewers received the product as a gift, subsequently purchased it themselves, and gifted it to others, indicating strong trial-to-loyalty conversion and gift-giving appeal.
Portability and convenience
The compact stick format and ease of carrying appealed to consumers seeking convenient touch-up sunscreen for outdoor activities and on-the-go application.
How they use it
Layering with makeup and primer
Users incorporate the sun stick as a pre-makeup primer or layer it over foundation and cushion products for enhanced glow and sun protection without disrupting makeup.
Reapplication and touch-up use
Consumers use it throughout the day for reapplication and touch-ups, particularly during outdoor activities or in hot weather, due to its non-messy stick format.
Multi-area application
The product is applied to face and exposed areas, with users appreciating that the transparent, non-oily formula works well on various skin zones without visible residue.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.