Ingredient reputation (cica/panthenol)
Many buyers cite the centella asiatica and panthenol content as the reason for purchase, expecting soothing and barrier-repair benefits for sensitive or irritated skin.
Social media and influencer word-of-mouth
Numerous Japanese and Chinese-language reviews mention buying after seeing recommendations on SNS, YouTube, or from friends, indicating strong influencer-driven demand in East Asian markets.
Sample-to-full-size conversion
Several reviewers received a trial/sample size (from Olive Young or as a gift) and were satisfied enough to purchase the full 120mL bottle afterward.
Repurchase / loyalty
A large share of reviews explicitly state this is a 2nd, 3rd, or multi-year repeat purchase, suggesting strong repurchase intent once trialed.
Price-to-value ratio
Reviewers frequently mention buying during discounts/sales or comparing favorably to pricier competitors like Laneige or the popular 'flight attendant' truffle mist, citing good value for the price.